The legendary collective Clan Analogue collective celebrate 25 years of independent Australian electronic music-making in 2017 with the release of their 50th record, the new compilation album Coordinate: Collaboration Beyond the Algorithm (CA050) and I was lucky enough to be part of this great collaborative project.
The theme of ‘beyond the algorithm’ was chosen to reflect the ways in which we are increasingly herded to interact with those who think like us. Through the ubiquitousness of social media as the dominant communication platform of today we are driven more and more to interact with those who think like us, who share our values, who will confirm our attitudes. The result is an echo chamber that narrows our perspectives and standardises outcomes, including in the area of art. Collaborators were selected for each Coordinate artist specifically to undermine this tendency and to push each collaborator ‘beyond the algorithm’.